Internet Insurance Sales with Pay Per Click Advertising

I found this article on pay per click marketing for insurance websites, and I think it is worth a read. A lot of insurance agents build great websites, and then they are upset because nobody comes to visit it!

It can take a long time to build natural search listings. By natural search, I mean the search results that come up when you enter a search term in major websites like Google, Yahoo, or MSN. This traffic is considered "free traffic", but it takes time and effort to do the work to make a website in a competitive field like insurance to actually rank well.

On the other hand, pay per click traffic can come right away, and you are able to set a budget and a bid amount for each visitor. You only pay for actual visitors, unlike other advertising where you pay for the circulation of a newspaper or tv ad.