insurance agent marketing success

If you are a frustrated insurance marketer, or a new insurance agent, you should keep something in mind. Many people jump into insurance marketing as a last resort, and they are in a position where they are already financially distressed.

However, really, starting out as an insurance agent is like starting out in any small business. It will take some time to get a pipeline built and find steady revenues. Before that, you may need to invest in your business in ways like buying leads, office supplies, etc. So, while some insurance systems may let you in with very little money up front, most of the time you will need to have to be able to hae some time to wait for revenues.

Look at this article on Success In Insurance Marketing.

Converting Old Leads and B Leads

I think a lot of insurance agents are too hooked on shiny new leads. I believe the real secret to long term success is to build a pipeline. Prospects are not always ready to decide the minute you need a sale. It is just an unpleasant truth for many agents, but it does not have to be.

In fact, look at this company's experiene with converting older insurance sales prospects into clients. They claim that their average sale comes from a lead that was generated at least one month before. The first contact is not always making the sale, and you do not have to sell on the first phone call or appointment to sell later.

In fact, you should have a system in place to gather contact information, survey a client for needs, and then stay in contact in order to squeeze every ounce of production from your lead budget. You may be missing out on a huge percentage of potential profit by neglecting older leads!

You can also usually obtain older leads very cheaply, and sometimes even for free. So if you have that contact system in place, why not use it?


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Insurance Agent Website Sales

Is your insurance agent website converting? If not, maybe you should look at a simple tool to help you convert your internet insurance prospects into sales!

I have seen lots of great insurance websites, and these can be a great tool to help consumers find you! They can also be like a "super" business card that reminds prospects who you are, what you do, and even what you look like. Used in this way, an insurance website is invaluable.

However, many agents do not get as much use out of their websites as they should. In order to really get the most from your investment, you need to be able to command an action for your internet surfers!

We have found a great tip to convert visitors into sales!