Sell Insurance Online

Insurance agents, you really don't have to run all over your state to gather business. So many resources exist for you to sell insurance from your desk. You can use your fax machine, phone, and the internet to write lots of business, and maybe you can even write more business than you were writing because you will not have to travel.

I have had more and more success, especially with younger clients. They want to talk to an agent, but are quite willing to apply online or over a fax machine, rather than make an appointment to talk with me!

The Agent Menu System is designed by a life insurance agent, but I have applied the practice to my health insurance agent - and the owner, Mark - is quite willing to be flexible in his coaching and he has dozens of great ideas.

Listen to the pre-recorded call and imagine the possiblities. One small sale will pay for the whole system, and you get personal coaching from Mark! It's all good.

AgentMenu.com is loaded with marketing tools for insurance agents providing insurance lead systems that allow the agent to never leave their desk.
Mark Meurer is the architect of the many systems with exclusive training for the veteran agent and new agent,whether you are selling life insurance, mortgage protection, or any other form of insurance. We are certain that we can increase your productivity. We make lead generation simple.

Annuity Marketing - I have found the king!

Oh my! I think I have found our king.

This guy is promoting a report about....wait for it....secrets about annuities that your insurance agent doesn't want you to know!

He calls himself the AnnuityMD, and this is the link to his blog.

I love it! He not only pretends to expose dark secrets about annuities by blowing holes in the exageration and excesses of some insurance agents. Of course, that's not you and me. It must be another guy. But then he charges for his report, and offers FREE PHONE SUPPORT. This is great! This guy is getting people to pay him to become clients.

Amazingly he has some good traffic to his blog too, as well he should. If he's not the Annuity DOC, he's certainly my king of chutspah!

IBM Post on Internet Insurance Sales - Kinda' Old but Still Relevant

I just came across a post on the IBM network about internet insurance sales. It's a couple of years old, but I don't think as much has changed as it has in other industries. We insurance people are fairly conservative, and maybe insurance consumers - which is everybody - are conservative when it comes to this sort of purchase.

Anyway, The IBM POST ON INTERNET INSURANCE IS HERE.

The good news, is that the author does not believe that internet insurance sales will do away with agents. Face it, insurance products are complicated, and most of us are continually learning. That's our job. It is also our job to educate clients, who all - of course - have other jobs!

Selling insurance is still about service. It takes a human to wade through policies, underwriting rules, and changes to present a qualified client with options that will suit their lifestyles, budgets, and needs. However, internet selling can offer convenience to consumers and agents. It is so much easier to qualifiy a client, researc policies, and then come back with well analyzed options than to be under the pressure to close a sale in one 45 minute sales call. This is called high trust selling. You are listenning to your client, analyzing their needs, choosing solutions, and then presenting them. What the internet does is eliminate the need for multiple visits, and it probably also cuts down on phone calls.

Insurance Leads - The Internet Is Your Friend

Why do insurance agents disdain the internet?

I think the reason that insurance agents get frustrated with the internet is because it is not a magic bullet. You can't just throw up a website - no matter how wonderful it is - and expect clients to find it out of the several thousand other websites that advertise insurance.

A good website is a start.

Effective web pages don't try to be all things to all people. I know it's tempting to put everything you know about everything on a page, but in my considerable experience on the net, pages that convey one main message - with a few links to other related choices - perform the best for me.

You should offer something in exchange for your visitor's time. You can offer information, and of course that information should lead into the reason why a visitor should use your services. Give the internet surfer a reason to visit you, and then give them a reason to stick around, come back, and even pass your website on to their friends.


Capture Visitors

An internet site is almost a waste of time without some way to capture a visitor's contact information. A simple feedback form, with a reason for the visitor to fill it out, works well. Offer a free quote, a newsletter, or something in exchange for a name, email address, and better yet...a phone number! If you post it, they will come.

But what if I post it and nobody comes?

Of course, traffic is always the issue. It's relatively easy to put up a website, but it's not so easy to get noticed amoung the billions of other sites. Volumes have been written on traffic ideas, and this is not the post for that! However, the obvious routes to research are: offline advertising, paid online ads, and simply posting your website address around in a non-spammy way on related forums and groups.

Offline Ads: Have you turned on your TV lately. You can hardly watch a Gunsmoke rerun without seeing Geico or Esurance ads. Ads for annuities are more common. And of course, there's the old standby - Senior Life. I have heard that radio ads are very effective, and usually much cheaper than TV ads. If you don't have a budget for TV or radio, doing something as simple as putting your website address on your business card is a start. Fliers with an offer of information and your website address distributed in your superstore parking lot can work too!

Online Paid Ads: You may explore pay per click advertising, or paying for banner ads on other websites. This is a subject that I am not even going to deal with here, and I am not master.

Online Non Paid Ads: These take time, but they are free. Of course, make sure your site is submitted to major search engines. If you belong to any forums or online groups, putting your website URL in your signature is generally accepted. You can ask for link exchanges from related sites. If you concentrate on selling insurance in Michigan, then an insurance salesperson in Kentucky may be willing to exchange a link. If you sell life and health, look for property agents to partner with. You may also look for local realtors, mortgage brokers, etc. who would be willing to exchange local links.

Selling Insurance From Your Desk

Are you sick of driving around chasing after clients?

DIGITAL AGENT IS REAL, AND YOU CAN BE A DIGITAL AGENT.

It's got to be depressing to be an insurance agent these days if you're still spending your days in a car, chasing after prospects. It must be even worse if you have to do a lot of travel out of town. Folks, the revolution has arrived!

Actually, it's been very possible to sell insurance since the advent of the fax machine, and computers have made it even easier. If you have a telephone, printer, fax, and computer, you really should be good to go!

Many insurance companies do not require you to actually visit with clients anymore. Some policies are even approved online while you wait, and dozens of policies can be submitted online!

If you've dreamed of selling insurance from your kitchen table, but have no idea how to start, I really suggest a visit with Mark Meurer of Digital Agent. He can start you on the path to selling insurance from your home or office. I guess I should say, he can get you off the path of selling on the road!

He's a sincere guy who consulted with large brokerages and insurance companies for years, and now makes his dime by helping individual agents learn to sell insurance from their home. He even teaches you how to generate very low cost leads, or if you can afford to buy leads and want to save time - he has suggestions for the best places to do that as well!

CLICK HERE TO VISIT DIGITAL AGENT.